The biggest stories in advertising in 2012

Advertising Age wrote a great article  about the biggest trends and news stories of the year.

It covers almost everything, from JC Penney trying (and basically failing) to reinvent retail to Super PACs failing to “buy” the presidential election.

A lot has happened this year. Hurricane Sandy shut down businesses, particularly advertising and public relations, for days. Newsweek is joining the future and discontinuing printing a physical copy of their publication (in addition, The New York Times has cut back on how many days they publish).

It’s been a busy year.

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New Years Resolutions

I’ve never been a big fan of new years resolutions. I’ve always thought that if you truly wanted to change something about yourself, you would start immediately.

I have, however, always been a fan of new beginnings. The best new beginning is the start of a new year.

When I think about where I was at the beginning of 2012 and where I am now, it’s almost like night and day. I ended toxic relationships, made some great new friendships, grew professionally and emotionally, took risks, won awards, interned for a company that I love, ran in elections and won everything I ran for.

I had a lot of personal victories in 2012. I had some of my highest and proudest and funnest moments of my life. Looking at who I was at the beginning of the year and who I am now, it seems like so much has changed. But at the same time I feel exactly the same.

I made a simple and abstract resolution last year: Do great things.

That’s exactly what I did. I am proud of my accomplishments. 2012 was my year. I know that 2013 will be my year as well. I plan on taking risks, putting myself out there, talking to people I normally wouldn’t, trying things outside of my comfort zone and stretching myself to see my true potential.

2012 was a gem. 2013 has a lot to live up to.

Happy New Year everyone!