The biggest stories in advertising in 2012

Advertising Age wrote a great article  about the biggest trends and news stories of the year.

It covers almost everything, from JC Penney trying (and basically failing) to reinvent retail to Super PACs failing to “buy” the presidential election.

A lot has happened this year. Hurricane Sandy shut down businesses, particularly advertising and public relations, for days. Newsweek is joining the future and discontinuing printing a physical copy of their publication (in addition, The New York Times has cut back on how many days they publish).

It’s been a busy year.

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New Years Resolutions

I’ve never been a big fan of new years resolutions. I’ve always thought that if you truly wanted to change something about yourself, you would start immediately.

I have, however, always been a fan of new beginnings. The best new beginning is the start of a new year.

When I think about where I was at the beginning of 2012 and where I am now, it’s almost like night and day. I ended toxic relationships, made some great new friendships, grew professionally and emotionally, took risks, won awards, interned for a company that I love, ran in elections and won everything I ran for.

I had a lot of personal victories in 2012. I had some of my highest and proudest and funnest moments of my life. Looking at who I was at the beginning of the year and who I am now, it seems like so much has changed. But at the same time I feel exactly the same.

I made a simple and abstract resolution last year: Do great things.

That’s exactly what I did. I am proud of my accomplishments. 2012 was my year. I know that 2013 will be my year as well. I plan on taking risks, putting myself out there, talking to people I normally wouldn’t, trying things outside of my comfort zone and stretching myself to see my true potential.

2012 was a gem. 2013 has a lot to live up to.

Happy New Year everyone!

Falling down a mountain, quarter-life crisis and Christmas in a blizzard

A lot has been going on the past few weeks.

This semester flew by faster than I could blink. Everyone says that, but it literally feels like  just yesterday I was moving into my first house.

Junior year has flown by. Next semester, I turn 21. This summer, I do an internship and work. Then my senior year of college, which I’ve heard goes by faster than anything. And then the real world.

Scary, right?

Which leads me to this: I’ve been in the middle of a quarter-life crisis. I’m almost out of school and about to start a career. By this point, I thought I’d have everything together. I thought I’d know the exact job I want when I graduate (I have it narrowed down to the right field, at least) and where I want to live.

Maybe it’s good not  to know. My “grown up” life is about to begin, and I’m not sure ready for whatever is coming because I have no earthly idea what to expect. But it’s a good thing because I am open to anything.

On a side note, I’m in Colorado right now. We’ve been skiing in some of the best snow I’ve ever seen. My sister and I decided to attempt a double diamond black on my first day back on the slopes in two years. For non-skiers, a double diamond black is literally the hardest slope you can do. I was scared to death. I literally looked down and saw my life flash before my eyes. It was basically a 90 degree angle. But I went for it.

I fell. Hard. Not a little fall. It was so steep that I kept falling. I lost my poles, both skis and almost an arm. I fell halfway down the run. I screamed some words I don’t think my sister knew that I knew.

I had to get back up. I had to climb up and collect my skis and my poles and put myself back together. More importantly, I had to get down the mountain. On the same slope that tried to kill me.

By some act of God, I did it. I survived. I can brag about it. I’m not going to go into some lame analogy about how my life is like the mountain and I am the skier. But now you’re thinking it and can draw your own conclusions.

By the way, I owned that slope once I got back up.

Happy Christmas Eve!